100% Design

By Shakila Rajendra

East London is in for a treat. September sees the launch of a design exhibition that plans to give anything experimental, conceptual and vibrant a shot at showing themselves. 100% East, presented by 100%Design and Undu Graduates will be an exhibition showcasing international and emerging design.

Jimmy McDonald, Director of Undu Graduates is eager to “provide the perfect environment to see the next generation of designers from the UK and overseas.” As a branch of the 100% Design contemporary exhibition to be held at Earls Court, Olympia it also forms part of the 100% Guaranteed satellite events which have been increasingly successful over recent years. 100% East will be divided into three key areas comprising of the main exhibitor area, the Talent Zone and the Bombay Sapphire Blue Room.

Whilst the Talent Zone will be of particular interest to emerging hopefuls as it will showcase prototypes from 150 of this year’s graduates, the Bombay Sapphire Blue Room will expose the works of 25 designers short-listed for the international award for excellence and innovation in glass design, the Bombay Sapphire Prize 2005.


Exhibitors include Paul Cocksedge, Thomas Heatherwick and Ross Lovegrove, finalists for the Bombay Sapphire Prize 2005; James Harris Product Design, Modoloco Design Milano, Savannah College of Art and Design, Formfollows, Nice Design, Ryan Frank, Nicolas Destino, Jamie Langfear, Mia Cullin and Andrew Laybourn.

100% Design East
22-25 September 2005
The Truman Brewery, 91 Brick Lane, E1 9SZ
www.100percentdesign.co.uk